The Potluck

MyPillow CEO Mike Lindell sued for $1.3 billion, says it’s ‘great day for America’

By: - February 22, 2021 10:29 am

MyPillow CEO Mike Lindell waits outside the West Wing of the White House before entering on Jan. 15, 2021 in Washington, D.C. Photo by Drew Angerer/Getty Images.

After threatening legal action for weeks, Dominion Voting Systems sued MyPillow CEO Mike Lindell on Monday seeking $1.3 billion in damages for promoting the baseless allegations that Dominion rigged the election for President Joe Biden.

The complaint, filed in federal court in the District of Columbia, accuses Lindell of purposefully spreading false claims about voter fraud in the 2020 election in order to increase sales of MyPillow products.

Reached for comment by a Reformer reporter, Lindell said he was pleased that Dominion finally filed the lawsuit, saying “it’s a great day for America” because the court will have to review his “evidence” of voter fraud.

He also rebutted Dominion’s claim that he was trying to sell more pillows: “They say that I did it to get more fame. We’ve lost 20 retailers already. We’ve lost our Twitter account. Dominion is shameful,” Lindell said.

Lindell declined to comment further on the case. The Reformer recently detailed multiple allegations of domestic violence against Lindell, which he denies.

Dominion claims MyPillow sales increased by 35% to 40% as Lindell marketed his pillows to Trump supporters with promo codes like “Proof,” “FightforTrump” and “QAnon” as a way of “duping people into redirecting their election-lie outrage into pillow purchases.”

“Acting in concert with allies and media outlets that were determined to curry favor with one of their biggest sponsors and to promote a false preconceived narrative about the 2020 election, Lindell launched a defamatory marketing campaign about Dominion that reached millions of people and caused enormous harm to Dominion,” the complaint says.

Lindell has been one of Donald Trump’s most enduring supporters, meeting with him at the White House to strategize how Trump could stay in power well after the cause was abandoned by Republican lawmakers.

The Minnesota pillow mogul has also been a frequent advertiser and guest on right-wing news channels like Fox News and the One America News Network, which aired Lindell’s “documentary” about “2020 voter fraud” called “Absolute Proof.” It aired with a 90-second disclaimer saying the statements in the film “are not intended to be taken or interpreted by the viewer as established facts.”

Lindell received a cease-and-desist letter from Dominion in January, the same month the voting systems company filed $1.3 billion lawsuits against pro-Trump lawyers Sidney Powell and Rudy Guiliani for promoting similar baseless claims of a rigged election.

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Max Nesterak
Max Nesterak

Max Nesterak is the deputy editor of the Reformer and reports on labor and housing. Previously, he was an associate producer for Minnesota Public Radio after a stint at NPR. He also co-founded the Behavioral Scientist and was a Fulbright Scholar to Berlin, Germany.