The Minnesota Secretary of State’s Office dropped an advertising campaign urging Minnesotans to continue their streak of being No.1 in voter turnout but vote from home, with a little help from a few famous Minnesota faces.
Actor Josh Hartnett, retired Minnesota Twins star Joe Mauer, former Vikings linebacker Ben Leber and musician Charlie Parr are among the 13 celebrities who contributed their time for free, according to spokeswoman Risikat Adesaogun.
Not all of them appeared in the TV spot — which opens with Hartnett and includes Mauer — called “Here we Vote” but many are used elsewhere in the campaign for alternate versions and social media spots.
Minnesota leads the nation in voter turnout every year, and the ad aims to keep it that way, but urges people to vote from home by requesting a ballot at mnvotes.org. This year, due to the pandemic, ballots must be postmarked by Election Day, Nov. 3, to be counted.
The overall production cost of the statewide campaign — including seven TV spots and 18 social videos in four different languages — was more than $800,000. It was paid for with federal stimulus dollars and over $1 million from Chan’s charity, Adesaogun said. Chan is Mark Zuckerberg’s wife.
Other celebrities who signed on to the campaign are: Channy Leaneagh from Polica, former Vikings Chuck Foreman and Jared Allen, Soul Asylum frontman Dave Pirner, actress Leah Thompson, Minnesota Lynx guard Rachel Banham, retired Minnesota Wild forward Ryan Carter, Minnesota Timberwolves coach Ryan Saunders and Whistler Isaiah from Hippo Campus.
Minnesota is our home. Here we vote. To reduce the spread of COVID-19, help keep polling places safe this election by voting from home. pic.twitter.com/jklvV9RBdO
— Minnesota Secretary of State (@MNSecofState) October 9, 2020
Adesaogun said the office had a brainstorming session about “beloved Minnesotans” and “we couldn’t resist reaching out” to Hartnett.
“We were pleased that he was willing to offer his time and voice to get out the vote,” she said.
As well as all the others.
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