Author

Sheldon Clay

Sheldon Clay

Clay is a long time member of the Twin Cities advertising community who has worked on national brands including Harley-Davidson and Porsche.

COMMENTARY

Time is votes, and Democrats don’t have a lot of time | Opinion

By: - November 16, 2021

Five years before introducing its Cayenne SUV to the world, the German sportscar company Porsche hired me to help make their brand more family-friendly. Among the ads I worked on was one starring a young Kristen Stewart as a schoolgirl who kept missing the bus so she could catch a ride in her dad’s 911. […]

COMMENTARY

Use an old marketing trick to reach the hard-to-reach unvaccinated | Opinion

By: - May 28, 2021

Minnesota, like much of the nation, has gone all-in on vaccinations as our main battle tactic in the fight against COVID-19.  We’ve lifted mask mandates and social distancing guidelines, following surprise new guidance from the federal government. People are crowding back into cafes and stadium seats. Yours truly recently enjoyed his first professionally poured glass […]

COMMENTARY

Can the Democrats keep themselves on-brand? | Opinion

By: - March 18, 2021

It should be the best of times for the Democrats.  The competition’s business model has literally proven dangerous to people’s health. You won’t find a much better competitive advantage than that. And yet, I frequently see the same headline in the morning news. “The Dems are in disarray.”  That’s never easy reading for those of […]

COMMENTARY

Trump and his enablers have betrayed our country, and they should be held to account

By: - January 4, 2021

This thing that’s happening? No one knows what to call it. Despotism? A soft coup? A temper tantrum? Part of the problem is that it is — in the words of former Trumper Chris Christie — “an absurdity.”  I can be of some use here. Words are my stock and trade. This is a betrayal […]

COMMENTARY

An advertising creative on how Democrats can use this moment to claim mantle of “America’s Party”

By: - April 20, 2020

And now here we are, stuck at home, hoping we don’t run out of essentials, trapped in the post-apocalyptic existence many of us feared upon the election of President Donald Trump.  We need creative political thinking, but from Trump and his party loyalists we get two hour daily infomercials that are more like a window […]

COMMENTARY

Ad man to progressives: Use the power of branding to defeat Trump

By: - February 12, 2020

Branding is usually thought of as more a corporate than a political thing, but progressives should consider how good marketing can help them in a time of chaos, distraction and fiction spun out of the White House. Our president is gifted with a con artist’s eye for misdirection. He launches new controversies at a dizzying […]